Jakarta, Indonesia | 19 May 2026
Human-centric AI in HR took center stage as Evolution Commerce Sdn. Bhd. strengthened its commitment to responsible and human-centric innovation at the 2nd Indonesia HR Tech Summit 2026, where industry leaders across the region gathered to explore the future of AI in human resource transformation.
The summit, organised by PT Intipesan Pariwara, brought together HR leaders, business professionals and technology practitioners to explore the theme “AI for HR: Its Opportunities, Challenges and Implementation in HR Management.”
Representing Evolution Commerce, Dr Esther Loo, Chief Digital & Transformation Officer, was invited to speak in Session 1: HR Transformation with AI, where she shared Evocom’s perspective on building practical, responsible and human-centric technology adoption.
In her presentation, “People+ Framework: The New HR Operating Model,” Dr Esther highlighted how AI, automation, data and digital systems can strengthen people operations, support lean teams, and help organisations scale with greater speed, clarity and care.
At Evocom, technology is not viewed as a replacement for people. It is a capability multiplier.
This belief sits at the heart of Evocom’s digital transformation journey. As the organisation continues to grow, Evocom is focused on using technology to simplify work, improve decision-making, enhance operational visibility and enable teams to deliver better outcomes with greater efficiency.
A key emphasis of the sharing was the responsible use of AI. While AI offers powerful opportunities to improve productivity and workforce support, it must be implemented with clear governance, human oversight, data responsibility, fairness and empathy.
The session received strong interest from the Indonesian HR and business community, particularly around the practical use of AI in HR operations, recruitment, employee support, workforce engagement and the future role of people teams.
For Evocom, responsible AI means ensuring that technology serves people, protects trust, and supports better ways of working. It is not only about adopting new tools, but about building systems that are ethical, practical and aligned with business purpose.
Through platforms such as the Indonesia HR Tech Summit, Evolution Commerce continues to advocate for a balanced approach to innovation, one where technology, people and responsible governance move forward together.
Why Human-Centric AI in HR Matters for Evocom
Evocom’s participation in the summit reflects a broader strategy: embedding human-centric AI in HR practices across its own logistics, transport and supply chain workforce. Rather than treating AI as a standalone technology project, Evocom integrates it into how the company plans manpower, supports employee wellbeing and strengthens communication between management and frontline teams.
Dr Esther Loo’s session also touched on the practical realities of implementation in emerging markets, where HR teams often balance rapid digital adoption with limited resources. She emphasised that successful AI adoption starts with clear use cases, strong data governance and continuous training for HR practitioners, rather than simply purchasing new software.
Evocom’s presence at regional events such as this summit forms part of its wider commitment to sustainable, people-first growth, aligning with the company’s ongoing digital transformation and workforce development initiatives across Malaysia and the broader Southeast Asian region.
For Evocom, human-centric AI in HR is not a one-off initiative but an ongoing commitment. The company continues to invest in tools, training and partnerships that help its people teams work smarter while keeping empathy, fairness and accountability at the centre of every decision. As more organisations across the region explore AI adoption, Evocom aims to remain a visible advocate for practices that put people first and technology second, sharing lessons learned from its own journey at forums such as the Indonesia HR Tech Summit.
As organisations prepare for the next chapter of work, Evocom believes the future will belong to those who can combine digital speed with human judgement, automation with empathy, and innovation with accountability.
