On 16 June 2025, Evolution Commerce Sdn Bhd (Evocom) was invited by the Faculty of Applied Communication, Multimedia University (MMU) to conduct a mock interview session with 60 final-year diploma students.
Representing Evocom were Dr. Esther Loo, Chief Digital & Transformation Officer, and Naim Mazeri, Head of Talent Acquisition.
The engagement was hosted by Dr. Mokhtarrudin Ahmad, Dean of the Faculty, and Aliah Amira, Lecturer at MMU. Each student had the opportunity to experience a real interview setting and receive constructive feedback to improve their readiness for future employment.
Dr. Esther Loo and Naim Mazeri shared practical tips on being memorable during interviews, emphasizing the power of authenticity, preparation, and confidence in making a lasting impression.
“Opportunities often whisper, only those prepared can hear them.”
Evocom remains committed to empowering young talent through meaningful industry-academia collaboration and mentorship, shaping a workforce ready for the future.
Why the Mock Interview Session Matters to Evocom
The mock interview session at Multimedia University reflects a broader priority for Evocom: closing the gap between what students learn in the classroom and what employers actually look for when hiring. For final-year communication students, a structured mock interview session offers something textbooks rarely can, direct feedback from hiring professionals on tone, body language and how to answer difficult questions under pressure.
Naim Mazeri, Head of Talent Acquisition at Evocom, noted that many candidates lose opportunities not because they lack skills, but because they struggle to communicate their strengths clearly and confidently. Walking students through a realistic mock interview session, complete with follow-up questions and on-the-spot feedback, gives them a low-stakes environment to practise before facing a real hiring panel.
The collaboration also strengthens Evocom’s ties with local universities. By partnering with the Faculty of Applied Communication at MMU, Evocom gets early visibility into emerging communications talent, while students gain exposure to how a real technology and logistics company evaluates candidates.
This kind of engagement complements Evocom’s other talent-development efforts, from AI talent development initiatives to broader employability workshops, all built on the same premise: that preparing the next generation of professionals is a shared responsibility between employers and academic institutions, not something either side can do alone.
Employers looking to build similar university partnerships can find practical guidance through Talent Corp Malaysia, the national agency that connects industry and higher education institutions on graduate employability programmes.
For the students who took part, the mock interview session was also a chance to see how their communication training translates outside the lecture hall. Feedback from Dr Esther Loo and Naim Mazeri touched on practical details, how to structure a two-minute self-introduction, when to bring up salary expectations, and how to recover gracefully from a question they didn’t expect, the kind of guidance that rarely appears in a syllabus but makes a real difference on interview day.
Dr. Mokhtarrudin Ahmad, Dean of the Faculty, said the partnership with Evocom gives students something universities cannot fully replicate on their own: exposure to how an actual employer thinks through a hiring decision. Evocom plans to continue running similar sessions with partner universities as part of its long-term commitment to graduate employability in Malaysia. For a graduating class about to enter a competitive job market, that kind of direct, honest feedback is often worth more than another semester of lecture notes. Evocom sees that kind of preparation as an investment that pays off long after graduation day. It is a small commitment of time that reflects a larger, ongoing partnership between industry and higher education in Malaysia. Evocom sees this mock interview session as one small but meaningful way to invest in Malaysia’s next generation of talent.
