The Sibu Melaka Bike Week campaign put real jobs in front of riders as EVOCOM brought job opportunities directly to riders, drivers, gig workers, youth and local communities by activating on-ground recruitment at Sibu Bike Week and Melaka Bike Week. More than hiring, these activations were about showing up, listening, and building genuine relationships, because we respect the rider community and the role, they play in keeping the economy moving.
At both events, EVOCOM’s booth became a social touchpoint where riders and visitors gathered to connect, network, and learn about available roles in an informal and welcoming setting. The team spent time engaging with rider groups, exchanging perspectives, and strengthening community ties. The booth was kept lively with games and meaningful tokens, creating an environment that reflected the energy of the events while encouraging open conversations.
Across the activations, EVOCOM highlighted opportunities for courier day shifts, night shifts, and dedicated BSC Buyer Self Collect roles, with flexible options for full-time and part-time riders and drivers.
“Our aim is to bring jobs to where people are, while recognising and respecting the rider community we serve,” said Umi Farziah, Chief People Officer of EVOCOM.
EVOCOM will continue participating in community-based activations across Malaysia throughout 2026, expanding access to job opportunities and strengthening partnerships with rider communities nationwide.
Why Sibu Melaka Bike Week Was the Right Place to Recruit
Bike weeks draw exactly the audience EVOCOM needed to reach: riders who already own a motorcycle, know the roads, and are often looking for ways to turn riding time into income. Rather than posting a job listing and waiting for applications, the Sibu Melaka Bike Week campaign put EVOCOM’s recruiters directly in front of that audience, at events where riders were already gathered to talk about bikes, gear, and the road ahead.
That face-to-face approach matters in a gig economy where trust is often the biggest barrier to signing up. Riders could ask questions directly, see who they would be working with, and get a clear picture of shift options and earning potential before committing. It also meant EVOCOM could explain how courier and delivery roles fit within Malaysia’s evolving protections for gig workers, including the social security coverage administered through PERKESO for registered gig workers.
For riders interested in exploring these roles further, EVOCOM’s careers page lists current openings and application details for courier, delivery and gig-based positions across Malaysia. Community activations like Sibu Melaka Bike Week are just one entry point into a wider set of opportunities the company continues to expand as demand for flexible, rider-based delivery grows nationwide.
The approach also reflects a broader shift in how EVOCOM thinks about hiring for rider-based roles. Instead of relying solely on online listings, community events give the team a direct read on what riders actually care about, whether that is predictable earnings, flexible hours around family or a second job, or simply working with a company that shows up in person. Feedback gathered at Sibu Melaka Bike Week and similar activations feeds back into how EVOCOM structures its shifts, communicates expectations and supports riders once they come on board. Over time, EVOCOM expects this kind of ground-level feedback to shape not just recruitment but the day-to-day experience of riding for the company, from how routes are assigned to how quickly questions and concerns get resolved. EVOCOM plans to bring the same booth-and-conversation approach to more rider gatherings across Malaysia in the months ahead, treating each event as both a recruitment drive and a chance to listen. Riders who missed the team at Sibu or Melaka can still apply through the careers page at any time
