Evolution Commerce is honoured to be a supporting partner of the 2nd International Conference on Management and Marketing (ICMaM 2025), hosted by UNITAR International University on 2–3 December 2025 via Microsoft Teams.
ICMaM 2025 brings together global thinkers, industry experts, and academic leaders to explore breakthrough ideas in digital transformation, sustainable business strategy, marketing innovation, and more. As a company committed to empowering organisations through transformative digital solutions, Evolution Commerce is proud to play a role in advancing conversations that shape the future of business.
Featuring an Outstanding Lineup of Keynote Speakers:

We are especially proud to have Dr. Esther Loo representing Evolution Commerce as one of the keynote speakers, bringing forward critical insights into digital transformation and the evolving business landscape.
With Evocom’s support, ICMaM 2025 aims to amplify innovation, encourage collaboration, and equip organisations with strategies to thrive in an increasingly digital and sustainable world.
Why ICMaM 2025 Matters for Evolution Commerce
Dr. Esther Loo’s invitation to speak at ICMaM 2025 reflects Evolution Commerce’s growing role in shaping conversations around digital transformation in Malaysia and the wider region. As Chief Digital & Transformation Officer, she brings a practitioner’s perspective to a conference otherwise led by academics, grounding discussions on management and marketing strategy in real operational experience from logistics, fulfilment, and e-commerce.
Evolution Commerce’s support for ICMaM 2025 also fits a broader pattern of engagement with academic and industry events across Malaysia. The company has previously partnered with universities and industry bodies on initiatives ranging from AI talent development to community and CSR programmes, reflecting a consistent belief that meaningful business growth depends on strong ties between industry practitioners and the researchers and educators shaping the next generation of talent.
For the keynote speakers and delegates gathering at ICMaM 2025, the presence of a practitioner voice alongside academic researchers is part of what makes the conference valuable. Marketing and management theory benefits from being tested against the realities of running a logistics and e-commerce operation, and Evolution Commerce’s participation gives attendees a direct line into how digital transformation strategies play out in day-to-day business rather than only in published research.
Looking beyond ICMaM 2025 itself, Evolution Commerce sees conferences like this as an opportunity to build long-term relationships with universities, researchers, and future graduates. Many of the company’s other community and industry initiatives share the same underlying goal: connecting real-world operational experience with the institutions and people shaping the next generation of business and marketing talent in Malaysia.
For Evolution Commerce, ICMaM 2025 also serves as a useful checkpoint on how the company’s digital transformation work is perceived outside its own client relationships. Presenting alongside academic leaders and fellow industry practitioners offers a chance to benchmark ideas, hear how other organisations are approaching similar challenges, and bring fresh perspectives back into the company’s own logistics, fulfilment, and e-commerce operations.
Evolution Commerce extends its congratulations to the ICMaM 2025 organising committee at UNITAR International University and looks forward to seeing the ideas exchanged at the conference continue to shape both academic research and everyday business practice across Malaysia’s management and marketing community in the years ahead. We look forward to future collaborations of this kind.
Date:2–3December2025 Platform: Microsoft Teams
Together, let’s lead the future of management and marketing.


